The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards, announces 2011 award winners.
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.
McGraw-Hill Construction (McGraw-Hill) won BEST OF SHOW with 13 total STAR Awards, along with the CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. USG won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region, as well as SUPERSTAR for the Integrated Campaign category. MWH Constructors won CONSTRUCTION MARKETER OF THE YEAR for the Western region, as well as SUPERSTAR for the Print Ad category.
“Our first annual Construction Marketing STAR Awards exceeded expectations both in the volume of entries and the quality of work,” explains CMA Chairman Neil M. Brown. “The CMA STAR Awards recognize both marketing effectiveness and creative execution in the construction category.”
AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members.
SUPERSTAR and STAR Award Winners by category are as follows:
Award Winners by Category
Integrated Campaign
Superstar – USG
Star – McGraw-Hill
Print Ad Campaign
Superstar – McGraw-Hill
Star – SmartBidNet
Print Ad
Superstar – MWH Constructors
Star – Weather Guard
Print Advertorial
Superstar – McGraw-Hill
Print Insert
Superstar – McGraw-Hill
Star – McGraw-Hill
Banner Ad
Superstar – McGraw-Hill
Star – Weather Guard
Brand Identity/Logo
Superstar – Better Built Garages
Star – Knaack
Brand Identity/User Guide
Superstar – L&W Supply
Star – Kryton
Environmental Design
Superstar – Hilti
Internet/Website Design
Superstar – Maxwell Systems
Star – TapeTech
Blog
Superstar – Crane
Star – Bosch
Social Media/Profile
Superstar – Hilti
Star – McGraw-Hill
Search Optimization
Superstar – Jobsite123
Microsites
Superstar – Bosch
Star – McGraw-Hill
Brochure
Superstar – L&W Supply
Star – Sloan
Catalog
Superstar – Hilti
Star – TapeTech
Sales/Dealer Kit
Superstar – Polyglass
Star – Pouls
Media Kit
Superstar – McGraw-Hill
New Product Launch
Superstar – Ansell
Star – Reed Construction Data
Channel Marketing
Superstar – Hilti
Star – Knaack
Fleet/Vehicle
Superstar – Hilti
Star – Knaack
Packaging/Design
Star – Emerson
Photography/Product
Superstar – Hilti
Publicity/Press Event
Star – Weather Guard
Promotion/Contest
Star – Knaack
Promotion/Sports Marketing
Star – Bosch
Merchandising/POP
Superstar – Knaack
Star – Ames Tool
Trade Shows/Exhibit Design
Superstar – Polyglass
Star – McGraw-Hill
Exhibit Graphics
Superstar – McGraw-Hill
Star – McGraw-Hill
Exhibit Promotion
Superstar – McGraw-Hill
Event Invitation
Star – Hilti
Video/Product
Superstar – Weather Guard
Star – Ames Tool
Employee/Newsletter
Star – Ames Tool
The 2012 CMA STAR Awards will get underway in January, with the entry deadline in September and winners announced by November. For more information, visit the CMA awards subpage: www.ConstructionMarketingAssociation.org/Awards.cfm
Other Award Winners
2011 Construction Marketer of the Year Award Winners
2011 CMA Star Awards Best-In-Show