A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Wednesday, June 15, 2011 at 1 pm CST.
Construction Marketing Association Chairman Neil M. Brown will share highlights of his book “Branding Best Practices” including naming strategy, logo and identity, sub-branding and results of an industry survey on branding. Carla Johnson, Principal at Type A Communications, will share examples of brand messaging in the construction industry. The branding survey is available at: http://www.surveymonkey.com/s/CMGFK2T.
“Effective branding in construction is critical for many reasons. The category is more competitive than ever, and a great deal of loyalty can exist for certain brands”, states Neil M. Brown. “This webcast will share all aspects of branding, and provide case study examples of branding.”
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.
ABOUT THE PANELISTS
Carla Johnson has a background in marketing, business development, public relations and employee communications. Her background includes working several AEC companies to develop and implement marketing programs that increase awareness, create a consistent marketing and sales message, help employees stay engaged and ultimately generate revenue for her customers’ products and services. Johnson served as the 2010-2011 President of the Colorado Chapter of the Business Marketing Association (BMA). She has taught classes for Colorado State University, Regis University and for the Rocky Mountain Direct Marketing Association’s Certificate in Direct Marketing Program.
Neil M. Brown is Chairman of the Construction Marketing Association, and Chief Marketing Officer (CMO) of Construction Marketing Advisors. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.