Construction Marketing Secrets

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LinkedIn/Facebook/Twitter Best Practices for Construction Markets Webcast

A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market examples for these important new…
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Supercharge Your PR Webcast for Construction Markets

Webcast / Panel Discussion – January 14, 20 at 12 pm CST A webcast entitled Supercharge Your PR for Construction Markets is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Friday, January 14, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content…
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Construction Leads – So Many Leads, So Little Time!

We identified a lack of information on this important topic, so this blog will cover the complete landscape of construction lead sources and types. From traditional, to internet and social media leads. To the construction lead powerhouses – Dodge Reports and Reed Construction Data. We’ll identify other national construction lead services, regional lead services, (local) contractor/remodeler lead services, government lead…
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Lead Generation: Best Practices for Construction Markets Webcast

A webcast panel discussion entitled Lead Generation Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The webcast is scheduled for Wednesday, December 15, 2010 at 12 pm CST. The webcast will identify a broad range of lead information sources, and share some practical aspects of managing lead generation programs. Panelists include Jesse…
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Measuring Marketing Results: Best Practices for Construction Webcast

The recent survey of construction marketers ranked measuring results of marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly, in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic on Monday, November 15 at…
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Free Marketing E-Newsletter Now Available!

Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here

Home Center Retail Opportunities for Construction Brands

Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and Lowe’s. Construction Marketing Advisors works with brands selling both channels, and has witnessed some trends: home center retailers becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from…
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Construction Marketing Secret: Architecture Billings a Leading Indicator of Construction

by Kermit Baker and Diego Saltes Analysis of the Relationship Between A Billings Index and Construction Spending. Due to the size and cyclicality of construction, a premium is placed on accurately predicting nonresidential construction trends, particularly at turning points in the construction cycle. Given that construction decisions are made by hundreds of thousands of businesses, nonprofit institutions, and government organizations,…
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Share Your Construction Marketing Secrets and Win a Free iPad!

Share your secrets for effective construction marketing with our monthly blog column. We will publish with credit and make you famous! Share ideas and approaches of some of your best marketing programs. No you don’t have to include proprietary results, just some good descriptions! The best secret of the year will win a FREE iPad! And a complimentary Construction Marketing Association…
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Construction Marketing Secrets: 80/20 Rule and CMA Lists

This is the post you won’t want to miss. Once monthly, the Construction Marketing Blog will share Construction Marketing Secrets that may come from our editors or consultants, from a member or construction industry luminary, or from a relevant vendor. But it will be enlightening. Please be sure to Retweet, Share and Bookmark these posts. Without further ado, the Pareto…
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