Construction Marketing Training

5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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How to Improve Construction Proposal Success

  Want a 10% increase in your proposal hit rate? What would this mean to you? A higher hit rate can ultimately mean a higher quality of life because you have left to worry about in the future. That 10% increase in proposal acceptance can also mean a larger selling price if you’re near retirement and you will get even…
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Free Ebook: Modern Marketing for Construction Brands

A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.

Inbound Marketing Strategies for Construction

Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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Marketing 2013 Outlook, Planning, Budgeting, & Strategies – Webcast Summary

With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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Tools of the Trade: Modern Marketing for Construction Brands – Book Now Available

You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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Marketing Certification Program for Construction

The Construction Marketing Association (CMA) announces the availability of a new and exciting marketing certification program: the Certified Construction Marketing Professional (CCMP) Program. The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination. This book, Tools…
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Construction Marketing Book Preview – FREE Webcast!

Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book:  Tools of the Trade:  Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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FREE Webcast! YouTube and Video Best Practices

A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
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What Is Your Marketing GPA?

Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Construction Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social media integration, and marketing…
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