Construction Marketing

Construction Marketing Strategies Budget

Construction Marketing Strategies That Won’t Demolish Your Budget

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Video Marketing Trends

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Google Ads Tactics

Build Quality Leads with Enhanced Google Ads Tactics

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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CMA STAR Awards Winners 2018

2018 CMA STAR Awards – Winners Announced

Winners of the 2018 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by program sponsor, the Construction Marketing Association (CMA). The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top winning brands or…
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2019 Construction Marketing Outlook Webcast and Survey

The Construction Marketing Association (CMA) announces a national webcast focused on marketing plans and priorities for 2019 in the architectural, engineering, and construction (A/E/C) industry. The free webcast for members and non-member is scheduled for Thursday, January 17, 2019 at 1 pm CST. The webcast will detail results of a national survey that identifies marketing strategies and tactical plans, including…
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2018 CMA STAR

CMA STAR Awards – EXTENDED Entry Deadline

The Construction Marketing Association is extending the original STAR Awards Final Entry Deadline an extra three weeks! The Extended Entry Deadline is November 16, 2018.  Showcase your construction marketing talent before it’s too late. A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video,…
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Survey Results

Social Media in Construction – 2018 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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2018 CMA STAR

2018 STAR Awards: Final Entry Deadline

The 2018 Construction Marketing Association STAR Awards are well underway. We have already received some outstanding submissions and are looking forward for more to come. Have you entered in for your chance to win? Our final entry deadline is October 26, 2018. The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad…
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2018 CMA STAR

2018 Construction Marketing STAR Awards – Call For Entries

The Construction Marketing Association announces a CALL FOR ENTRIES for the annual Construction Marketing STAR™ awards. The program recognizes marketing effectiveness in the construction industry in North America and worldwide. Winning entries are posted in STAR Awards Winners Gallery. Early entry deadline is September 28, 2018. Final entry deadline is October 26. The 2018 Construction Marketing STAR™ Awards recognize the…
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promoting construction business offline

Promoting Your Construction Business Offline

We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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