Construction

CMA Outlook Survey

Construction Marketing Association 2018 Marketing Outlook – Survey

“Marketing is changing rapidly, and the AEC and building products categories are no exception,” states CMA Chairman Neil M. Brown. With such immense and rapid change on the horizon, it’s important to identify tactics, strategies, and best practices in the construction marketing environment so that you can close more leads and make more money in the coming year. In order…
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weather delay issues construction industry

Why Are Weather Delays Such a Big Issue in the Construction Industry?

This year has seen some of the most brutal natural disasters in recent history. Hurricanes and beyond have ripped apart all kinds of construction and infrastructure and plenty of areas in the US face rebuilding: Texas, Florida, Puerto Rico. The reconstruction of these regions will be difficult. An added obstacle? Ordinary weather delays. A hurricane will completely destroy whatever was…
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promoting construction business offline

Promoting Your Construction Business Offline

We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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what you need to build a successful construction business

What You Need to Build a Successful Construction Business

The construction business is rising again as the economy improves and outlooks are brighter, which is great for construction business owners. It is an exciting prospect to stop surviving and start thriving and growing your business! But do you have a plan in place to ensure that you actually can grow and grow sustainably? Without a plan, you could end…
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4 Tips for Ensuring Worker Safety on the Job

Creating a safe working environment is one of the most important jobs for managers and business owners. When employees know that they are working in a safe environment, they can work more efficiently. This is because they do not need to worry about other concerns and completely focus on the task at hand. It’s important to recognize the potential dangers…
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which social media channels are right for your business

Which Social Media Channels Are Right For Your Business?

Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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5 Things You Must Consider Before Starting a Construction Business

The construction business is a unique niche that can be very profitable if done right. If you have some construction experience or know someone who does, it would be a brilliant idea to start your very own construction company. But before plunging into the nitty-gritty details of starting the company, you need to do some research about the mandatory safety…
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SEO for Construction

SEO Stats for Construction Firms

It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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3 Ways That Renting Equipment is Better Than Purchasing

Heavy equipment is expensive to buy and maintain and this means that a few people or a few companies can afford to purchase and maintain this kind of equipment. Even when you have the ability to purchase these items, sometimes it is good to evaluate the pros and cons of owning this kind of property. Other than the upfront cost…
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Construction Business Tips

5 Tips for Running Your Best Construction Business

The construction industry can be extremely lucrative, but accordingly it’s also extremely competitive. Everything from a good communication to embracing tech can put you ahead of your closest competitors. Here are 5 tips for running your best construction business. Good Business Starts with a Good Team Constantly replacing project managers or other important staff? The issue may be in your…
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