“Marketing is changing rapidly, and the AEC and building products categories are no exception,” states CMA Chairman Neil M. Brown. With such immense and rapid change on the horizon, it’s important to identify tactics, strategies, and best practices in the construction marketing environment so that you can close more leads and make more money in the coming year. In order…
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The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world. Each year the Construction Marketing Association presents its predictions and strategies for the upcoming year and would like to invite…
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We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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Remember that time people said “[X] will be the death of email”? Well, they were somewhat wrong. While email continues to chug along at a consistent pace, technology has gotten smarter, spam filters have gotten more stringent, and it’s up to us as construction marketers to improve their strategies. We’ve discussed these strategies in relative detail over the past few…
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On-site safety is often the number one priority of construction companies, unfortunately, one of the biggest dangers is not what happens on the job, but off it. Mental health issues are abundant in every industry, but for the construction industry, they are immense. Construction is the number one industry for number of suicides and the number two industry in suicide…
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The inaugural Construction Americas Exposition, held March 26-27 in Miami was a great success! The event produced by the OHL School of Construction at Florida International University was sponsored by Dodge Analytics, Bosch Power Tools, Digital Drafting Systems, and the Construction Marketing Association. The event was created and managed by the Construction Marketing Association.
Want a 10% increase in your proposal hit rate? What would this mean to you? A higher hit rate can ultimately mean a higher quality of life because you have left to worry about in the future. That 10% increase in proposal acceptance can also mean a larger selling price if you’re near retirement and you will get even…
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We are excited to announce that Construction Americas 2015 Exposition, this March, will have a great line up of panelists and celebrity speaker Chris Grundy. Details below:
Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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Join us on for a FREE Webcast Tuesday July 17, 2012 on Trade Show and Event Strategies for Construction Brands. A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled for Tuesday, July 17, 2012,…
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