Lead Generation

The Power of LinkedIn for Business-to-Business Marketing (Part 2 of 2)

This is part two in a two part series on the power of LinkedIn for construction marketing. The Power of LinkedIn for Construction Marketing Part 1 discussed why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. Part 2 covers LinkedIn Groups, InMails, and applications. LinkedIn gives us so many powerful features that…
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The Power of LinkedIn for Construction Marketing (Part 1 of 2)

Part 1 of 2—LinkedIn Profiles and Company Pages This is part 1 in a two part series on the power of LinkedIn for construction marketing. Part 1 will discuss why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. The Power of LinkedIn for Construction Marketing Part 2 will cover LinkedIn Groups, InMails,…
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Marketing Automation, Part II: The 4 Pillars to Success

The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute This is the final post in a two part series on marketing automation. Marketing Automation, Part I defined marketing automation and why you need it. This post will detail the 4 pillars to success; technology,…
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Marketing Automation, Part I: What It Is and Why You Need It

The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute This is part one in a two part series on marketing automation. Marketing Automation, Part 2 highlights the 4 pillars to success. This post will explain what marketing automation is and why you need it. For…
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Small Ads Deliver Big Sales Leads

No question that advertising’s role in the construction marketing mix is evolving to driving prospects to a registration page or microsite with offers that capture information for future marketing. Small ads can be your vehicle! One inexpensive but extremely effective ad placement option is classified ads in trade publications that often cost hundreds, not thousands. Small ad sizes using 1…
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Marketing’s No.1 Client: Sales

Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC  www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates a positive perception, and generates…
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Construction Leads – So Many Leads, So Little Time!

We identified a lack of information on this important topic, so this blog will cover the complete landscape of construction lead sources and types. From traditional, to internet and social media leads. To the construction lead powerhouses – Dodge Reports and Reed Construction Data. We’ll identify other national construction lead services, regional lead services, (local) contractor/remodeler lead services, government lead…
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Survey Results! Lead Generation for Construction

Lead Generation is Important! With both commercial and residential construction down by double-digits in many markets from pre-recession highs, sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2011 Construction Marketing Outlook—which ranked Lead Generation as one of…
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Lead Generation: Best Practices for Construction Markets Webcast

A webcast panel discussion entitled Lead Generation Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The webcast is scheduled for Wednesday, December 15, 2010 at 12 pm CST. The webcast will identify a broad range of lead information sources, and share some practical aspects of managing lead generation programs. Panelists include Jesse…
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Take the Lead Generation Quick Survey!

Want insight about the best lead generation techniques in construction markets? Then take a quick and anonymous survey via Survey Monkey! Sponsored by the Construction Marketing Association, the goal is to determine the best lead generation techniques that construction marketing professionals are using today. A complete report will be available to survey participants after our 12/15 webcast on Lead Generation…
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