Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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With only 3 months left in 2012, construction marketers are analyzing this year’s marketing and reflecting on what worked and what didn’t. Coming up with new, exciting strategies can be a daunting task, especially when finalizing marketing budgets and preparing for the next year. So, to address this yearly task, the CMA is conducting a marketing national survey and launching…
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Marketing to home improvement retailers includes considering retail merchandising and packaging. This is part two of a three-part blog series on marketing to home improvement retailers. Part one gave a retail snapshot and provided the results of a 2011 survey on retail marketing practices conducted by the Construction Marketing Association. This part covers home improvement retail merchandising and packaging and…
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Practical Marketing Considerations for Construction Brands Free Webcast – Tuesday, May 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May…
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Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
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You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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Webcast – Thursday, March 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1 pm CST.
Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
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A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in the construction industry. Getting top…
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