Marketing Strategy

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Content Marketing is King for Construction!

The recent CMA webcast “Killer Construction Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in multiple formats to attract and/or retain customers….
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Facebook Best Practices for Construction

Everyone is talking about ways Facebook can help benefit your construction brand or company, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made signing up extremely easy for…
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Marketing Automation, Part II: The 4 Pillars to Success

The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute This is the final post in a two part series on marketing automation. Marketing Automation, Part I defined marketing automation and why you need it. This post will detail the 4 pillars to success; technology,…
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Market Research Best Practices for Construction Webcast Friday, April 15, 2011

A webcast and panel discussion entitled Market Research Best Practices for Construction is scheduled for Friday, April 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Alison Brown, Market Research Analyst for Kiewit Corporation, a (ENR) top 10 construction firm, and Jodie Ruana, New Product Research Analyst for Calculated Industries, a leading…
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Channel Promotion Best Practices for Construction Webcast/Panel Discussion

A webcast and panel discussion entitled Channel Promotion Best Practices for Construction Markets is scheduled for Tuesday, March 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Kevin Enke, Marketing Director for Robert Bosch Power Tool, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. Construction Marketing Association (CMA) Chairman Neil…
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LinkedIn/Facebook/Twitter Best Practices for Construction Markets Webcast

A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market examples for these important new…
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Marketing’s No.1 Client: Sales

Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC  www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates a positive perception, and generates…
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Construction Leads – So Many Leads, So Little Time!

We identified a lack of information on this important topic, so this blog will cover the complete landscape of construction lead sources and types. From traditional, to internet and social media leads. To the construction lead powerhouses – Dodge Reports and Reed Construction Data. We’ll identify other national construction lead services, regional lead services, (local) contractor/remodeler lead services, government lead…
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Lead Generation: Best Practices for Construction Markets Webcast

A webcast panel discussion entitled Lead Generation Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The webcast is scheduled for Wednesday, December 15, 2010 at 12 pm CST. The webcast will identify a broad range of lead information sources, and share some practical aspects of managing lead generation programs. Panelists include Jesse…
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How to Measure Construction Marketing Results: The Newest Rules

Following is the complete whitepaper following the November 15, 2010 Construction Marketing Association webcast on Measuring Construction Marketing Results. In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under…
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