Marketing trends

Online Marketing Tactics for Restoration Businesses

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities…
Read more

Houzz: New Social Network For Construction-Related Users

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach…
Read more

2013 Construction Marketing Outlook Survey

Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
Read more

Marketing to Home Improvement Retailers: Snapshot & Survey Results

Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is part one of a three-part blog series on marketing to home improvement retailers. Part one will provide a retail snapshot, including the results of a 2011 survey on retail marketing practices conducted by…
Read more

Mobile Website Marketing For Construction Brands

Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
Read more

Google Plus Business Pages – Do I Need One?

Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, so no one else grabs…
Read more

2012 Marketing Outlook Survey for Construction

The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
Read more

FREE Webcast! YouTube and Video Best Practices

A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
Read more

In QR Codes, Your Remodeling DNA

Originally featured on The Daily 5 Remodel Blog   Years from now, should the owners of certain homes have questions about their cabinets, finding the answers will take no more than a quick scan with their mobile phones. If the cabinets came from Cupboards Kitchen & Bath, that is. In May, the family-owned cabinetry showroom, of Sylacauga, Ala., began installing…
Read more

QR Codes for Construction Marketing

QR Codes are everywhere! The hype is backed up by statistics such as 14 million American’s scanned QR Codes in June, 2011 alone! (source: comScore) Clearly most of what we encounter is consumer advertising and retail applications. So what about the construction industry? Are QR Codes an effective marketing vehicle? The answer is yes! And this blog will demonstrate the…
Read more