Surveys

Construction Social Media Summit – Webcast and Survey

A webcast and survey regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and…
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Survey Results

2017 Construction Marketing Outlook Survey Results

To better understand 2017’s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2017, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2017? 3. What Internet marketing tactics will you increase or…
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CMA Announcing the 2017 Marketing Outlook – Construction Webcast and Survey

“Our outlook webcasts and surveys are always popular as they help marketers identify trends and priorities in the coming year and beyond,” states CMA Chairman Neil M. Brown. The Construction Marketing Association is hosting the annual 2017 Marketing Outlook webcast on Thursday, January 19, 2017 at 1 PM CST. The webcast will focus on marketing priorities and plans for 2017…
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2016 Social Media in Construction Survey

“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of…
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Social Media Summit Webcast

On Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.

Content Marketing Best Practices Survey Results

To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Are you implementing content marketing in your marketing program this year? 2. What types of content marketing are you employing this year? 3. What are your content marketing objectives? 4. What is your most effective…
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Content Marketing Best Practices – Survey

Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.

2016 Construction Marketing Outlook Survey Results

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2016, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2016? 3. What Internet marketing tactics will you increase…
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Construction Lead Services Best Practices Survey Results

To further understand the use of lead services in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you utilize construction lead services? 2. If yes, which construction lead service(s) do you utilize? 3. If yes, approximately how much do you spend annually on construction lead services? 4. What…
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2015 Construction Marketing Survey Results

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet marketing tactics will you increase…
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