Winners of the 2015 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced!
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. Finally, BEST IN SHOW is bestowed on the winner of the most awards.
BOSCH Power Tools (BOSCH) won BEST IN SHOW with a total of 16 STAR Awards. In addition to BEST IN SHOW honors, BOSCH also won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region. Dodge Data & Analytics (DODGE) won CONSTRUCTION MARKETER OF THE YEAR for the Eastern region with 13 STAR Awards, including a SUPERSTAR award for the most competitive category, Integrated Campaign. SIMPSON
Strong-Tie won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 6 STAR awards, and KUBOTA Equipment won 4 STAR awards for work by Martin Williams.
“Our fifth annual Construction Marketing STAR Awards witnessed entrants from across the continent and many sectors of the construction industry,” explains CMA Chairman Neil M. Brown, “2015 winners demonstrated both creative excellence and marketing results, along with a growing internet marketing category.”
AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members.
SUPERSTAR and STAR Award Winners by category are as follows:
| 2015 CONSTRUCTION STAR AWARDS WINNERS | ||||
| AWARD CATEGORY | SUB-CATEGORY | SUPER STAR | STAR | |
| Advertising | Broadcast-TV Spot | Bosch Power Tools | ||
| Advertising | Online – Banners | Kubota
(Martin Williams) |
Dodge Data & Analytics | |
| Advertising | Print – Advertorial | Bosch Power Tools | Taylor – The Builders | |
| Advertising | Print – Newspaper | Industrial Supply Co.
(Freestyle Marketing Group) |
Construction Process Solutions | |
| Advertising | Print Advertising | On Center Software
(Brain Bytes Creative) |
Evapco
(Devaney & Associates) |
|
| Advertising | Print-Ad Campaign (2+pc) | Kubota
(Martin Williams) |
Dodge Data & Analytics | |
| Advertising | Print-Trade Publication | Kubota
(Martin Williams) |
Simpson Strong-Tie | |
| Brand Identity | Business Card | Construction Americas | MKD Electric | |
| Brand Identity | Environmental Design | Bosch Power Tools | ||
| Brand Identity | Logo | Contractors Growth Institute | Industrial Supply Co.
(Freestyle Marketing Group) |
|
| Brand Identity | Re-Branding | Evapco
(Devaney & Assoc.) |
||
| Brand Identity | Graphic Theme | Huttig
(ER Marketing) |
||
| Channel Marketing | — | Overhead Door
(ER Marketing) |
||
| Channel Promotion | — | Huttig/Therma Tru
(ER Marketing) |
Huttig/Masonite
(ER Marketing) |
|
| Collateral/Literature | Brochures | Simpson Strong-Tie | MKD Electric | |
| Collateral/Literature | Binder | Gibralter
(Corporate Image) |
Metal One America
(Corporate Image) |
|
| Collateral/Literature | Capabilities Brochure | Fort Myer Construction Corporation | ||
| Collateral/Literature | Folder | Dorma
(Corporate Image) |
||
| Collateral/Literature | Technical Manual | Simpson Strong-Tie | ||
| Collateral/Literature | Survey Report | JBKnowledge | ||
| Employee Communications | Newsletter | MKD Electric | ||
| Employee Communications | Recruitment | Dodge Data & Analytics | ||
| Integrated Campaign | 3 or more elements | Dodge Data & Analytics | Dodge Data & Analytics | |
| Internet Marketing | Website Design | Dodge Data & Analytics | Cleveland Brothers Equip | |
| Internet Marketing | Microsites | Dodge Data & Analytics | Dodge Data & Analytics | |
| Internet Marketing | Blog Design | Contractors Growth Institute | ||
| Internet Marketing | Search Optimization | Cleveland Brothers Equip | Optimum Safety Management | |
| Internet Marketing | Social Profile Design | Industrial Supply Co.
(Freestyle Marketing Group) |
Stahl Construction | |
| Internet Marketing | Email Campaign | Optimum Safety Management | Davinci Roofscapes
(ER Marketing) |
|
| Internet Marketing | Portal (New Cat) | Cleveland Brothers Equip | ||
| Internet Marketing | Community (New Cat) | Bosch Power Tools | ||
| Internet Marketing | Configuration Tool
(New Cat) |
TEC Skill Set | ||
| Internet Marketing | App Design (New) | Carlisle Coatings | FieldLens | |
| Merchandising | Display | Bosch Power Tools | ||
| Merchandising | Signage | Bosch Power Tools | ||
| Merchandising | Plan-O-Gram | Bosch Power Tools | Bosch Power Tools | |
| Merchandising | POP | Bosch Power Tools | ||
| New Product Launch | — | Simpson Strong-Tie | Simpson Strong-Tie | |
| Packaging | Product Packaging Design | Bosch Power Tools | Bosch Power Tools | |
| Photography | Digital Retouching | Dodge Data & Analytics | Bosch Power Tools | |
| Photography | Location Photography | Bosch Power Tools | Taylor-The Builders | |
| Promotions | Contest/ Sweepstakes | Huttig/Therma Tru
(ER Marketing) |
||
| Publicity | Press Release | Bosch Power Tools | Optimum Safety Management | |
| Trade Show/Events | — | World of Concrete | Construction Americas | |
| Trade Show/Events | Exhibit Graphics | Bosch Power Tools | ||
| Trade Shows/Events | Customer Meetings | Dodge Data & Analytics | ||
| Trade Shows/Events | Event Marketing | Dodge Data & Analytics | JBKnowledge | |
| Trade Shows/Events | Event Promotion | World of Concrete | Construction Americas | |
| Trade Shows/Events | Exhibit Promotion | SPX Technologies
(er Marketing) |
Dodge Data & Analytics | |
| Video | Animation | Nichiha
(Jason Yana Studios) |
Dodge Data & Analytics | |
| Video | Corporate Video | Huttig
(ER Marketing) |
||
| Video | Product Video | Simpson Strong-Tie | Kubota
(Martin Williams) |
|
| Construction Marketer of the Year – East Region | Dodge Data & Analytics | |||
| Construction Marketer of the Year – West Region | Simpson Strong-Tie | |||
| Construction Marketer of the Year – Midwest Region | Bosch Power Tools | |||
| Construction Marketer of the Year – Southeast Region | Kubota (Martin Williams) | |||
| Best in Show | Bosch Power Tools | |||
The 2016 CMA STAR Awards will get underway in January, with the entry deadline in September and winners announced by November. For more information, visit the CMA awards subpage: www.ConstructionMarketingAssociation.org/Awards.cfm.
You can also view 2015 winners in a dedicated gallery website: www.cmastarawards.com.