Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST.
Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing processes and techniques with an emphasis on lead generation.
In addition, the results of the Inbound Marketing in Construction Survey will be presented. The national survey will identify inbound marketing tactics and measurement.
“Inbound Marketing is a hot topic for good reason, it drives sales results,” states Neil M. Brown. “The survey results and content will be the first time Inbound Marketing is considered to the nuances of the construction category.”
Interested in attending? Be sure to register for Inbound Marketing Strategies for Construction
Also, we encourage all construction marketing professionals to take the inbound marketing in construction survey, which will be presented in the webcast.
ABOUT Steve Haase
Steve Haase is a graduate of the University of Rochester’s Eastman School of Music (BM) and the University of Maryland, College Park (MM). Before joining the IMC team at HubSpot, Steve was a cofounder of the digital marketing agency, ThoughtLead, which specialized in content marketing, creating campaigns for clients such as IBM,Dow Chemical, Haier, and HubSpot.
ABOUT Neil Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing Cum Laude from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.
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according to my thinking inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website but such strategies must be good enough than only they will effective and am glad to register with it tell me the date of this program!!!!!!
Sarah,
The webcast will be Thursday, January 24, 2013 at 1pm CST. You can register here: https://www1.gotomeeting.com/register/180394905