The recent survey of construction marketers ranked measuring results of marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly, in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic on Monday, November 15 at 12 pm CST. Registration information is provided at the end of this blog.
Frequently called marketing metrics, depending on the scale of your company or program measuring marketing results can range from simple to a variety of methods and approaches. Today construction marketers must consider three broad types of measures, with multiple individual tools, 1) traditional methods of measuring including research, 2) the use of internet-based measures, 3) along with new tools for social media monitoring.
The webcast will identify all types and methods of marketing measurement. From traditional methods including financials, and a variety of market research. And Internet-based measurement including website statistics and Google Analytics. Along with other Internet tools for measuring search engine optimization (SEO), email metrics, news placements and keyword mentions.
The webcast will share the new Social media monitoring from the top platforms (YouTube, Facebook, Twitter and LinkedIn); social bookmarking sites, along with Radian6, a robust monitoring tool that identifies social mentions by keyword(s).
I’m looking forward to a very informative webcast. This topic has gained a lot of interest!