Social Media in Construction [INFOGRAPHIC]

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked:

1. Do you employ social media in your marketing program?
2. Do you manage social media marketing internally or outsource?
3. Which social networks do you employ?
4. Do you employ blogging?
5. What social media is MOST effective in achieving results?
6. What social media is LEAST effective in achieving results?
7. What results have you achieved via social media marketing?
8. Which category best describes your company?
9. What is the approximate size of your company?

Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.

Social Media in Construction Infographic



  1. Casey Alexander -

    In addition to “what results were achieved?” I would be interested in “what results were you looking for?” ie: increased sales, increased awareness, improved search rankings. etc.

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  3. Ryan Key

    There are also other construction niche social sites like Houzz and Honest Buildings thats are giving businesses a lot of traffic. I applaud Pinterest for making the business accounts last month, but still lacking in connecting, maybe a message feature would be nice.

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  7. Andy Pujats

    As the founder of the road construction industry’s first crowd sourcing site, IBUILDROADS, I believe there are great opportunities for agencies, contractors and suppliers to engage one another by “properly” utilizing social media channels. The generational transition in the construction industry is also helping bring new ideas. As we all are well aware, the way we communicate has changed dramatically in the last 5-10 years and it will continue to evolve.


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