Social Media Summit for Construction Brands | Webcast

A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday, September 18, 2012, at 1 pm CDT.

Panelists include CMA member and Caterpillar Inc. Social Media Strategist Brian Stokoe, Heather Dolan, Asphalt Commercialization Manager at MeadWestvaco Specialty Chemicals, and CMA Chairman Neil M. Brown.

“Construction brands are effectively leveraging social media to realize business results,” states Neil M. Brown. “The purpose of this summit is to demonstrate examples of best practices in the construction category, as well as keep up to date on all the new features and options in social networks.”

Register for the free Social Media Summit for Construction Brands Webcast. Please also contribute to our national survey, the Social Media Survey.

Please share this post with others who are interested in learning more about the top social media channels.

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ABOUT CMA

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association, along with marketing news and resources is available on the website at www.ConstructionMarketingAssociation.org. Also visit the award-winning Construction Marketing Blog, or the association’s Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Brian Stokoe

Brian Stokoe is a CMA member and the Social Media Strategist for Caterpillar Inc. He leads Caterpillar’s strategy for all brands, product / customer segments, enthusiasts and Dealership presence in all social media channels. He’s responsible for defining resource requirements, guidelines, training, and measurement procedures for all groups and their appropriate channels including Blogs, Forums, Facebook, Twitter, YouTube, Orkut, Weibo, RenRen, Youku and Google+. Brian has spoken at a number of events on social media strategy. He holds a BS-Marketing from Bellevue University.

 

ABOUT Neil M. Brown

Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

ABOUT Heather Dolan

As MWV’s Asphalt Commercialization Manager, Heather Dolan uses social media to tell stories of customer successes, share new technology developments, and drive business growth for Evotherm® warm mix asphalt technology. Her career focuses on bringing new products through the research and development process to commercial launch and sales acceleration. Heather has a BS in chemistry with geology minor from Boston University and a MS in chemical engineering from Clemson University.