Tag Archive: Construction Marketing

Social Strategy Engage New Hires

Social + Strategy = Fresh Ways to Find and Engage New Hires

For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Tradeshow Tactics

Key Construction Tradeshow Tactics for Delivering ROI

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
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Video Marketing Trends

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Survey Results

Social Media in Construction – 2018 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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Suicide Prevention

September is National Suicide Prevention Month: Will You #BeThe1To?

On-site safety is often the number one priority of construction companies, unfortunately, one of the biggest dangers is not what happens on the job, but off it. Mental health issues are abundant in every industry, but for the construction industry, they are immense. Construction is the number one industry for number of suicides and the number two industry in suicide…
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Construction Social Media Summit Survey

Construction Social Media Summit – Webcast and Survey

A webcast and survey regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and…
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Growing Your Construction Firm

Key Considerations When Growing Your Construction Firm

The future for the construction industry is looking bright. Industry growth is expected for commercial, residential, and infrastructure specialties. It may be time to take advantage of the potential opportunities by expanding your business, but keep in mind: growth contributes to many of the reasons a construction business may fail. Growing your construction firm means growing liability, growing risks, and growing…
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Construction Marketing Association Membership

Become a Member of the Construction Marketing Association

If you’re interested in construction marketing, you’ll find no resource like the Construction Marketing Association. Our specialization in marketing for the A/E/C industry is seldom found elsewhere. Our informative blogs about all kinds of issues in the construction industry and relevant marketing advice are all free, but there are some important resources you can’t unlock unless you’re a member. These…
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Email Marketing Tips for Construction

How to Successfully Use Email Marketing to Drive Conversion

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first…
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mobile marketing for construction

Don’t Underestimate the Importance of Mobile Marketing

Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites…
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