“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
Since the economy’s slow improvement, the construction industry has seen growth as well. The issue, however, is the growth is mixed. Some companies are benefitting from the economic environment, while others are still being trampled by the lasting effects of the recession. Raken, a construction reporting app, shares success factors for construction firms in a recent whitepaper.
Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST. This great opportunity is free to both CMA members and…
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Corporate results are beginning to show the signs of the well-awaited U.S housing recovery. Evidence of this turnaround is seen in the surprisingly strong fourth quarter sales of companies specializing in power tools, carpet fibers, air conditioners, and cement mixers to name a few. These results offer the hope that the bottom of this slide may have been reached and…
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Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the crowd can be a challenge…
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Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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With only 3 months left in 2012, construction marketers are analyzing this year’s marketing and reflecting on what worked and what didn’t. Coming up with new, exciting strategies can be a daunting task, especially when finalizing marketing budgets and preparing for the next year. So, to address this yearly task, the CMA is conducting a marketing national survey and launching…
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We have received such an OVERWHELMING amount of feedback from construction marketers on the CMA STAR Awards that we have now EXTENDED the award entry deadline to this Friday, September 28. So, for those of you who still have outstanding examples of construction marketing that you want to submit – you have one more week to do it! The CMA…
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Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C and B2B companies using it…
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