The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
Read more
A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
Read more
An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of infringing on the more common…
Read more
The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, and how to profile customer…
Read more
The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large retailers do not want competitors to gain any advantage in merchandising placement or line reviews. Such contracts are often multi-year and worth millions. Shown here, the top 10 home improvement…
Read more
This blog, Part 2 in the a series will share email marketing testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. Email Marketing For Construction (Part 1 of 2) covered email marketing basics, and email tips and tricks. Email Marketing Testing One of the advantages of email is the ease of testing and optimizing…
Read more
This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing For Construction Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers and prospects in a…
Read more
A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, August 16, 2011 at 1 pm CST. Click Here To Register! Learn how to market to The Home Depot, Lowe’s, hardware co-ops…
Read more
Construction marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, construction and business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve search results. Second,…
Read more
Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Construction Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social media integration, and marketing…
Read more