Tag Archive: Construction Trade Shows

Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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Trade Show Marketing Checklist

Trade Show Marketing Checklist for Construction

With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
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Join CMA at the Largest Commercial Construction Event of 2016!

February in Vegas. An astounding list of speakers, presenters, and sponsors, as well as tens of thousands of attendees ready to kick off the construction year at the largest commercial construction event of the year: World of Concrete 2016. Construction Marketing Association, committed to the bettering of your construction business, is excited to partake in this exciting event, announcing a…
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Construction Americas 2015 Exposition

Next spring, the Construction Marketing Association will take our construction marketing talents to South Beach, and all of you are invited.  Just announced, Florida International University will be hosting a new exposition for construction brands that features a think-tank of panel discussions on key factors propelling the future of construction best practices and technologies, with a focus on North and…
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