Is Direct Mail Dead?
Direct mail continues to lose allocations of marketing budgets to digital media. So is this medium still viable? Yes! Despite such references as “junk mail” and “snail mail“, direct mail is alive and kicking!
Tag Archive: direct mail
Quick Market Testing and Key Marketing Measurements Using Pay-Per-Click Search
by Eric Gagnon Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs, such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other…
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