Whether you just bought a new home or want to upgrade an existing one, installing new siding can help you add lasting beauty to your space, boost curb appeal and increase your home’s resale value. However, picking the right color and material can be challenging with the various residential siding options in the market. Read on for five tips to…
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Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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Corporate results are beginning to show the signs of the well-awaited U.S housing recovery. Evidence of this turnaround is seen in the surprisingly strong fourth quarter sales of companies specializing in power tools, carpet fibers, air conditioners, and cement mixers to name a few. These results offer the hope that the bottom of this slide may have been reached and…
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This is the final entry in a three-part blog series on marketing to home improvement retailers. Part one gave an overview of the retail home improvement category and shared the results of a survey on retail marketing practices. Part two covered home improvement retail merchandising and packaging. This part will discuss retail line reviews. Retailers continually evaluate their vendors and…
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Marketing to home improvement retailers includes considering retail merchandising and packaging. This is part two of a three-part blog series on marketing to home improvement retailers. Part one gave a retail snapshot and provided the results of a 2011 survey on retail marketing practices conducted by the Construction Marketing Association. This part covers home improvement retail merchandising and packaging and…
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The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large retailers do not want competitors to gain any advantage in merchandising placement or line reviews. Such contracts are often multi-year and worth millions. Shown here, the top 10 home improvement…
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