To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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