Tag Archive: Marketing Metrics

Construction Marketing Association Blog > Marketing Metrics

Marketing and Accounting

Marketing and Accounting Teamwork?

In the past, the marketing and accounting functions within a company were not frequent collaborators save the annual budgeting or forecasting process. Today, thanks to technology, software and systems, marketing and accounting teamwork is not only possible, but effective.  Similar to other functional areas, digital transformation is deployed by marketing and accounting, supporting teamwork between functions that were perhaps working…
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Measuring Marketing Results: Best Practices for Construction Webcast

The recent survey of construction marketers ranked measuring results of marketing as their top priority for 2011, beating out all priorities including internet and social media. Clearly, in a difficult market, marketing is under increased scrutiny to prove results and justify budgets. The Construction Marketing Association will present a free webcast addressing this important topic on Monday, November 15 at…
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