In 2011 and at the age of 24, Tommy started his own door and window painting business. After almost 3 years in business with lower than expected yearly sales, he reached the decisive moment of re-structuring his business. Instead of going at it alone like he did when he first opened his business, this time around Tommy saw the value…
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Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide them the information and they’ll…
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Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.
Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the crowd can be a challenge…
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Construction marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, construction and business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve search results. Second,…
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Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of…
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