The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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The Construction Marketing Association (CMA) undertook a national survey on construction service company RFQ/RFP practices. The objective of this specialized study was to identify best practices and benchmarks for use by construction firms of all types and sizes, as this type of study is rarely available in the public domain. The following questions were asked: Is your RFQ/RFP process effective?…
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The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world. Each year the Construction Marketing Association presents its predictions and strategies for the upcoming year and would like to invite…
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“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of…
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To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Are you implementing content marketing in your marketing program this year? 2. What types of content marketing are you employing this year? 3. What are your content marketing objectives? 4. What is your most effective…
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Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What…
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The results are in from our September Survey of construction marketers to determine marketing budget outlook, top marketing priorities, and tactical emphasis for the upcoming fiscal year! The anonymous survey, conducted via online tool SurveyMonkey posed four (4) questions: 1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2) What is your…
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