Marketing your business can put you in high demand in your community. Higher material prices make customers choosier about which projects they want to start. As a result, some reduce the scope of existing projects, which can leave construction companies with fewer jobs. Competition is already fierce, but by marketing your business online with the emphasis on the right things,…
Read more
In the past, the marketing and accounting functions within a company were not frequent collaborators save the annual budgeting or forecasting process. Today, thanks to technology, software and systems, marketing and accounting teamwork is not only possible, but effective. Similar to other functional areas, digital transformation is deployed by marketing and accounting, supporting teamwork between functions that were perhaps working…
Read more
Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
Read more
Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.
A webcast from the Construction Marketing Association (CMA) will share results of a national survey regarding 2015 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, CMA Chairman Neil Brown will preview the upcoming Construction Americas 2015 exposition. The free webcast for members and non-members is scheduled for Thursday, January 22, 2014, at 1 pm…
Read more
Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
Read more
The Certified Construction Marketing Professional (CCMP) program is a professional certificate and credential designation specifically designed for marketing managers and executives in construction-related industries. The Construction Marketing Institute (CMI), the continuing education and professional training affiliate of the Construction Marketing Association, currently is offering CCMP designation for marketing managers and executives of brands that target the construction industry, or for…
Read more
With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
Read more
The 2012 Construction Marketing STAR™ Awards and Construction Marketer of the Year™ Awards final entry deadline is fast approaching this Friday, September 21! Interest is boiling over for both construction companies and manufacturers that market to the construction industry. So to help you make the award entry deadline, we bring you CMA STAR Awards questions and answers, or Q&A. …
Read more