Online messengers, emails, and other Internet-based communication may be popular, but when it comes to reliability and convenience, text messaging is still king. Text messages are typically read within three minutes of being received 90% of the time so you can be fairly certain that any you send will be read by the receiver. For tradespeople and service-based businesses, like…
Read more
Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites…
Read more
QR Codes are everywhere! The hype is backed up by statistics such as 14 million American’s scanned QR Codes in June, 2011 alone! (source: comScore) Clearly most of what we encounter is consumer advertising and retail applications. So what about the construction industry? Are QR Codes an effective marketing vehicle? The answer is yes! And this blog will demonstrate the…
Read more