Tag Archive: Sales Cycle

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Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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Marketing’s No.1 Client: Sales

Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC  www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates a positive perception, and generates…
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