2020: new year, new decade. January is the time that most people make resolutions to better themselves. What about you marketing resolutions for 2020? How could you improve your construction marketing in 2020 and beyond? Marketing is now mission critical to achieve growth and success in the construction industry. Continue reading to discover the top 3 construction marketing resolutions for…
Read more
A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST). Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary….
Read more
Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
Read more
Think of social media as your customer-business relationship that exists entirely online. Like any relationship, it takes time, adaptability, dedication, and long-term thinking. Use it as an active line of communication where you can share your promotions, gain feedback, and provide overall customer service. Be personable. Treat your followers like you would a person IRL. If you sent a text…
Read more
“Social media is now a primary marketing strategy for all types of brands in the AEC industry,” states Neil M. Brown. Accordingly, as part of the Construction Marketing Association’s upcoming webcast – the Construction Social Media Summit – the CMA is conducting a survey regarding construction social media marketing usage and best practices. All participants of the survey will receive…
Read more
A webcast regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and Steve Roop,…
Read more
A webcast and survey regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and…
Read more
On Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager at Caterpillar, and Kevin Enke,…
Read more
“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of…
Read more
Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide them the information and they’ll…
Read more