If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items? Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
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Join us on for a FREE Webcast Tuesday July 17, 2012 on Trade Show and Event Strategies for Construction Brands. A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled for Tuesday, July 17, 2012,…
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