A webcast and survey regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members.
The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and Steve Roop, Director of Interactive at the Littlefield Agency. CMA Chairman Neil Brown will also share the results of the national survey on social media marketing in construction.
Additionally, a national survey will identify social media practices for Architectural, Engineering and Construction (AEC) firms, along with construction brands of all types and sizes, and ultimately the effectiveness of different social media approaches.
“Social media is now a primary marketing strategy for all types of brands in the AEC industry,” states CMA Chairman Neil M. Brown. “Our national survey and webcast panelists will provide insight into social media usage and best practices.”
To register for the free Social Media Summit – Construction Webcast,
link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.
To take the Social Media in Construction – Survey, link to: https://www.surveymonkey.com/r/Social-Media-Construction-AEC
Meet the Panel
ABOUT Amber Proctor
A 17-year veteran of the Ditch Witch organization, Sr. Marketing Communications Manager Amber Proctor has played a major role in achieving “digital leadership” with in-depth social media strategies including an engaged Facebook base of over 225,000 Followers, and a YouTube channel that receives over 60,000 views a month. Other social channels implemented for Ditch Witch include Instagram, LinkedIn, Twitter, Pinterest, and even Snapchat. Besides social, Amber manages web and search for one of the most admired brands in the equipment category.
ABOUT Steve Roop
Steve Roop is Director of Interactive Strategy at Littlefield Advertising, based in Tulsa, Oklahoma. Steve brings enormous real-world digital experience to his role. Included in his experience was helping move ESPN from a traditional TV brand to a powerhouse on the web. Further, other credits include developing and managing websites for big brands like the Breeders’ Cup and the LPGA. Since joining Littlefield, he’s been a key catalyst in web development, content management, and social media for multiple business brands. Accordingly, many of these brands were first in their respective industries to implement digital and social channels.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association, and CMO of Construction Marketing Advisors. Over more than 20 years, he has managed award-winning marketing for some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is also a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing News and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University.