Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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Trade Show Marketing Checklist

Trade Show Marketing Checklist for Construction

With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
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Construction Equipment Marketing Guide

Construction Equipment Marketing Guide

Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques. This comprehensive guide details four aspects of construction equipment purchasing, and three construction equipment marketing considerations, followed by a Construction Equipment Marketing…
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Content Marketing Best Practices Webcast

Content Marketing Best Practices – Webcast and Survey

Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here. In support of the webcast, CMA is conducting a national survey…
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Social Media Summit Survey Results

Social Media in Construction – 2019 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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Marketing Agency Selection Guide

Marketing Agency Selection Guide

A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency.  No question, choosing an agency partner is a critical decision. This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on eleven (11) types of…
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Construction-Lead-Generation

Construction Lead Generation – The Definitive Guide

The new and improved Construction Lead Generation Guide will share the results of our most recent Lead Generation Survey. Importantly, the guide details the current state of the top two services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. Finally, other…
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Social Media Construction

Social Media in Construction Webcast and Survey

A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST). Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary….
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Construction Lead Services

Construction Lead Services – Comparison of Dodge and ConstructConnect

A few years back we took a look at the two largest construction lead services serving the commercial construction market: Dodge Data & Analytics and ConstructConnect. Since then, the companies have undergone ownership changes, wrapped their lead generation services in a wide variety of additional services, and purchased other vendors to round out their platforms. Stating it most simply, the biggest change…
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Software Technology for Construction Firms

Software technology is evolving rapidly and construction firms are embracing Cloud Adoption, Accounting/Finance, CRM and mobile technologies. A recent study by the Business Software Education Center identified planned investment and implementation of key technologies among construction and other executives in North America. The C-Suite Software Sentiment Study was recently conducted (May 2019) and surveyed over 500 executives in construction and other…
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