Not Sure How to Promote Your Construction Company? Start With Safety

Not only are we in the midst of difficult times, but we also have to account for the inevitability of a major recession, and that the economy is only going to get worse before it gets better. So, how does this affect construction companies? The simple answer is that many people are going to revert to a money-saving mindset in…
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Marketing and Accounting

Marketing and Accounting Teamwork?

In the past, the marketing and accounting functions within a company were not frequent collaborators save the annual budgeting or forecasting process. Today, thanks to technology, software and systems, marketing and accounting teamwork is not only possible, but effective.  Similar to other functional areas, digital transformation is deployed by marketing and accounting, supporting teamwork between functions that were perhaps working…
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Tips for a Success Webinar

Tips for a Successful Webinar

With COVID-19, many companies must think outside the box to keep their engagement high. There is no better time than today to start planning your next webinar. Here are 10 successful webinar tips Know you attendees Consider these three questions: Who will be attending? What challenges are they facing? What are their goals? Knowing these three questions will allow you…
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Outsourced Marketing

Outsourced Marketing vs. Staffing for Construction Companies

The decision to Outsource Marketing to a consultant or agency, or to hire staff for marketing is a frequent but critical consideration. Factors include the frequency of specific marketing activities, the availability of talent, and the financial return of either scenario. The latter taking on new urgency within a recessionary environment. This article will define Outsourced Marketing and staffing, along with…
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Construction Marketing Resolutions

3 Construction Marketing Resolutions for 2020

2020: new year, new decade. January is the time that most people make resolutions to better themselves. What about you marketing resolutions for 2020? How could you improve your construction marketing in 2020 and beyond? Marketing is now mission critical to achieve growth and success in the construction industry. Continue reading to discover the top 3 construction marketing resolutions for…
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2020 Construction Marketing Outlook Survey

2020 Construction Marketing Outlook- Survey Results

The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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ERP Solutions for Construction

Top 10 ERP Solutions for Construction Firms

Running a successful construction firm is by no means an easy task. Managing a reputation for delivering high-quality projects, keeping your business profitable, your people productive, and your firm growing requires focus, commitment, and understanding. Though there are many things you need to focus on. Though much of your work can be improved by working smarter and using the tools…
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Marketing Organizational Structures

6 Types of Marketing Organization Structures for Construction

Choosing the best organizational structure for your company in the construction industry can be challenging. In the world of organizational structures, the options you have to choose from include things like chain of command, span of control, centralization, and the list goes on. What is Organizational Structure? An organizational structure is a visual diagram of a company that describes what…
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Marketing Talent

How to Find Modern Marketing Talent

Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
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Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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