Construction Marketing Resolutions

3 Construction Marketing Resolutions for 2020

2020: new year, new decade. January is the time that most people make resolutions to better themselves. What about you marketing resolutions for 2020? How could you improve your construction marketing in 2020 and beyond? Marketing is now mission critical to achieve growth and success in the construction industry. Continue reading to discover the top 3 construction marketing resolutions for…
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2020 Construction Marketing Outlook Survey

2020 Construction Marketing Outlook- Survey Results

The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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ERP Solutions for Construction

Top 10 ERP Solutions for Construction Firms

Running a successful construction firm is by no means an easy task. Managing a reputation for delivering high-quality projects, keeping your business profitable, your people productive, and your firm growing requires focus, commitment, and understanding. Though there are many things you need to focus on. Though much of your work can be improved by working smarter and using the tools…
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Marketing Organizational Structures

6 Types of Marketing Organization Structures for Construction

Choosing the best organizational structure for your company in the construction industry can be challenging. In the world of organizational structures, the options you have to choose from include things like chain of command, span of control, centralization, and the list goes on. What is Organizational Structure? An organizational structure is a visual diagram of a company that describes what…
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Marketing Talent

How to Find Modern Marketing Talent

Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
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Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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Trade Show Marketing Checklist

Trade Show Marketing Checklist for Construction

With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
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Construction Equipment Marketing Guide

Construction Equipment Marketing Guide

Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques. This comprehensive guide details four aspects of construction equipment purchasing, and three construction equipment marketing considerations, followed by a Construction Equipment Marketing…
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Content Marketing Best Practices Webcast

Content Marketing Best Practices – Webcast and Survey

Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here. In support of the webcast, CMA is conducting a national survey…
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Social Media Summit Survey Results

Social Media in Construction – 2019 Survey Results

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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