Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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What You Need To Know About Solar Solutions for Street Lighting

Solar technology is not a new concept. Developed in the 17th century, this technology has made a significant impact in both developed and developing countries. In the last few years, however, solar power has become tremendously popular.  Technology has enabled many individuals and businesses to invent ingenious ways to make the best use of solar energy such as solar street…
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How to Get a Job in Construction

In the yesteryears, it was difficult for one to land a job, let alone one within the construction industry. People did not have access to the kind of technology we have today. Imagine, you had to knock on different doors to get jobs.  Nowadays, getting a job is not that of a challenge. You can even access jobs  through various…
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electrical works construction project

What to know about electrical works as part of a construction project

There is a lot that goes into a construction project. One of the most important aspects of such a project is electrical work. That’s because, it entails laying down the system that will power your home. As such, without good quality electrical works, you are likely to experience problems later along, once the project is complete. To help you get…
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5 Steps to Building Custom Doors For Your Barn

When building your barn door, you want to make it in a way that makes it easy to operate. You don’t want it too cumbersome or hard to operate. Building a barn door is a process, and missing even a single step may leave you with a door too hard to open and close. So, what are some of the…
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Social Strategy Engage New Hires

Social + Strategy = Fresh Ways to Find and Engage New Hires

For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Tradeshow Tactics

Key Construction Tradeshow Tactics for Delivering ROI

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
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Video Marketing Trends

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Google Ads Tactics

Build Quality Leads with Enhanced Google Ads Tactics

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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10 Budget Tips for DIYers

For lack of a better word, DIYing, as most of us have come to know it, is increasingly becoming a trending consumer behavior. There are so many reasons as to why most people opt to DIY than seeking a professional hand or opinion. First, if we would consider the time it takes to pull off a particular DIY task, it…
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