A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.
Modern Marketing for Construction Brands
Tools of the Trade: Modern Marketing for Construction Brands addresses new media, traditional marketing, and the integration of both for measurable results. The objective of Tools of the Trade is to identify and describe all aspects of a modern marketing program, and then to detail how each element of this new and different marketing mix can be implemented. To reinforce this learning, Tools of the Trade provides visual examples and numerous case studies from our beloved construction industry (not billion dollar consumer brands that are not relevant). To deliver on these objectives, Tools of the Trade is organized in five units:
- Strategic Marketing
- Tactical Marketing
- Specialized Channels and Market Segments
- Practical Marketing Considerations
- Construction Marketing Resources.
Tools of the Trade: Modern Marketing for Construction Brands
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA’s Certified Construction Marketing Professional (CCMP) program.
You can buy Tools of the Trade here and get special Construction Marketing Association pricing.