It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:
I will make my website mobile friendly
2015 marked the year that mobile searches surpassed desktop. With the mobile shift, it is no surprise that Google announced earlier this year that they would be using “mobile-friendliness” as a ranking signal for mobile searches.
What does this mean for your construction company? Beyond the importance of a mobile website for user experience, if you don’t have a mobile or responsive website yet, you may find your rankings dropping in mobile search results.
Use Google’s Mobile-Friendly Test to ensure your website is optimized. If your website does not pass, make this a top priority in 2016!
I will make a content marketing plan
For the past three years we have discussed the rise and opportunities in content marketing for construction marketers. Last year, 71% of respondents in our annual survey said that they were going to increase their content marketing efforts in 2015.
Now that content marketing has been accepted in the historically ‘slow to adopt’ construction industry, it is time to fine tune and perfect this tactic. And the quality of a content plan can support both the effectiveness and efficiency of your content marketing initiative. Begin your planning by determining the mission of your content marketing initiatives and stick to it.
I will leverage marketing analytics
The underlying factor of many of the 2016 marketing trends, opportunities, and ultimate success, for construction marketers is the ability to use data. With the increased sophistication and availability of marketing analytics, data-driven decisions are empowering marketers.
Make a plan to leverage this information in a meaningful way in 2016.
CMA New Year’s Opportunities:
The many resources available to members and non-members of the Construction Marketing Association are provided with a focus on helping you be a more effective marketer in the construction industry, your company achieve greater market success, and ultimately, enhance your career. And the beginning of a new year is the perfect time to evaluate the following growth opportunities from CMA:
Become a CMA member:
Receive a BOGO (buy one/get one Free) CMA membership through 1/31/16.
Why join CMA? No other association provides construction marketing professionals with so many specialized and relevant resources, information, networking, recognition and services. In one of the toughest markets, CMA gives you and your company an edge.
To take advantage of this offer, simply join CMA by registering here and email the second member information using our contact form.
Visit Our Career Center:
Looking for a new job in 2016? Visit our career center to view current construction marketing job opportunities across the North America.
Become a CCMP:
Get $100 off Certified Construction Marketing Professional (CCMP Program) through 1/31/16.
The Certified Construction Marketing Professional certificate and designation recognizes the experience and skills of individuals through a comprehensive study handbook and a rigorous examination. The program benefits both the manager and the sponsoring company by providing advanced training, exposure to best practices, and recognition.
Call 630-868-5061 to register and take advantage of this special pricing.
Tools of the Trade:
Get $10 off Tools of the Trade Book through 1/31/16.
Tools of the Trade: Modern Marketing for Construction Brands covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources.
Call 630-868-5061 to order and take advantage of this special pricing.
Construction Marketing Outlook 2016:
January 21, 2016 @ 1 PM CST
Finally, be sure to register for our upcoming Construction Marketing Outlook webcast where we will share results of a national survey on marketing plans and priorities in 2016. Click here to register, or take the survey here.