“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of our Social Media in Construction survey.
The brief 10-question survey seeks to discover:
1. Social media goals for 2016
2. Most popular social networks of 2016
3. Most effective social networks for B2B
4. Most frequently used networks for paid advertising
5. Whether or not social media marketing is outsourced
6. Outcomes of social media use
The results will be shared by CMA Chairman Neil Brown during the 2016 Social Media Summit webcast on Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT). The webcast features panelists Brian Stokoe, Caterpillar Content Marketing Strategy Manager, and Kevin Enke, Bosch Power Tools Group Digital Brand Manager.
To take the anonymous and confidential survey, click here. Respondents can request a complimentary survey report.
The more submissions we receive, the more representative the data becomes. Please share to any construction professionals who may be interested in taking the survey.