To better understand 2017’s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. In 2017, will you increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2017?
3. What Internet marketing tactics will you increase or decrease in 2017?
4. What lead generation marketing tactics will you increase or decrease in 2017?
5. What construction industry trend do you anticipate will impact your business most in 2017?
6. How do you classify your company?
7. What is the approximate size of your company?
1. In 2017, will you increase or decrease overall marketing activities and budgets?
A whopping 96.4% plan to increase marketing in 2017 – a 12% jump from last year.
2. What traditional marketing tactics will you increase or decrease in 2017?
Interestingly, PR is the traditional marketing tactic construction professionals plan to invest in most. Email marketing and branding are still clearly important as well. On the flip side, direct mail seems to be the tactic most professionals want to use less often.
3. What Internet marketing tactics will you increase or decrease in 2017?
Websites are important. 92.9% of professionals plan to increase website development and none said they plan to decrease investment. No one also plans to reduce their social media budget. Less are planning to invest in mobile (46.2% plan to increase) and PPC (30.8% plan to increase).
4. What lead generation marketing tactics will you increase or decrease in 2017?
Since the rollout of Google’s snack pack update, local SEO has gained importance. And construction professionals are taking notice. 0% plan to decrease local SEO budgets and 73.1% intend to increase this expenditure. Sales prospecting and online reviews are also really important. Telemarketing is the area many plan to decrease and few plan to increase.
5. What construction industry trend do you anticipate will impact your business most in 2017?
When asked what construction industry trend would impact their business most in 2017, respondents said:
6. How do you classify your company?
7. What is the approximate size of your company?
