A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, August 16, 2011 at 1 pm CST.
Click Here To Register!
Learn how to market to The Home Depot, Lowe’s, hardware co-ops and related channels. Topics include merchandising, packaging, promotions and line reviews. Panelists Kevin Enke of Bosch Power Tools, and John Quinn of MSA Safety Works will demonstrate examples of programs. Other panelists to be announced. CMA Chairman Neil Brown shares results of a industry survey, along with several resources.
The Retail Marketing Survey is available at: http://www.surveymonkey.com/s/59QX5YV
“For many building products, construction tools and supplies, retail is a major channel. Yet very little information exists on how to develop effective merchandising programs, or what these big retailers require from vendors,” states Neil M. Brown. “This webcast will demonstrate merchandising and packaging examples, and provide tips and resources for construction marketers.”
To register for the free New Product Development and Launch Webcast, click HERE.
ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website atwww.ConstructionMarketingAssociation.org. The site links to the Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.
ABOUT THE PANELISTS
Kevin Enke manages power tool accessory brands for Robert Bosch including Bosch, Vermont American and Skil. His channel experience includes retail, independent (hardware) co-op, lumber yards and industrial supply. His teams have won awards for packaging and merchandising from GDUSA, Golden Hammer, National Hardware Show and NRHA. Kevin serves on the Construction Marketing
Association (CMA) national board of directors, and Retail Sub-Committee. Prior to Bosch, Kevin had marketing roles at Square D, ISR, Marketing Support and Wilton Industries. He holds a Bachelor degree from North Central College.
John Quinn is Retail Segment Manager and Construction Segment Manager for MSA Safety Works, the world’s leading manufacturer of safety products designed to protect people throughout the world. MSA products include head protection (hard hats), respiratory, eye, body and hearing protection sold through top retailers and construction supply dealers. With more than 30 years of sales and marketing experience with MSA, John is dedicated to making the world safer, one person at a time. He earned a BA-Business Administration from Notre Dame, and an MBA from University of Tulsa.
Neil M. Brown is Chairman of the Construction Marketing Association, and Chief Marketing Officer (CMO) of Construction Marketing Advisors. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.