A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST.
Internet marketing is key for most marketing managers in the construction industry. Getting top search engine results is the goal for anyone responsible for Internet initiatives. Panelists include Jo Broussard, Google Account Manager for Construction Markets, and Derrick Manor, SEO manager for CMA strategic partner Construction Marketing Advisors. CMA Chairman Neil M. Brown will moderate and share results a live polling survey.
“Whether organic or paid, search marketing is foundational to a modern marketing program,” explains CMA Chairman Neil M. Brown. “Our panelists will detail SEO and PPC basics and advanced approaches to succeed.”
To register for the free SEO and PPC Best Practices Webcast CLICK HERE!
ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.
ABOUT THE PANELISTS
Jo Broussard is Google Account Executive for Construction, active new business and strategic relationships with advertisers in the industry. She leads a team of account reps to create custom, cross-platform (search and emerging platform) ad solutions to drive new business opportunities for clients. Prior to Google, Jo led branding and information design projects for Fortune 500 companies during her tenure at Duarte Design. Jo holds a master’s degree in accounting and an undergraduate degree in business administration from the University of Texas at Austin, where she graduated magna cum laude in 2004.
Derrick Manor is SEO Manager for Construction Marketing Advisors. In his role, he manages search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), web development and social media integration for multiple brands and companies in the construction industry, along with the Construction Marketing Association. Derrick earned a Bachelor’s degree in Telecommunications from Ball State University.
Neil M. Brown is Chairman of the Construction Marketing Association, and Chief Marketing Officer (CMO) of Construction Marketing Advisors. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, MarketingNews and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.
Thanks for sharing the information about SEO and PPC Best Practices Webcast. Both online marketing techniques having their own importance, Organic seo gives you late result and PPC gives you immediate clicks.
PPC gives you immediate clicks without sales .. and if you lucky you may have 2% conversation rate )