With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already are.
No matter the size of your construction business, email marketing is low cost and has a greater return on investment (ROI) than both direct mail and telemarketing. Unlike these options, you don’t have to allot time and money for printing, postage, or telephone lines. You also don’t have to hire a designer every time you want to send something out. We suggest having a designer create a template with your business name and logo. You can keep the template on file and populate it with fresh content and images for each new email.
With the ability to reach thousands with just the click of a button, email also allows for more frequent communications. However, email marketing best practices suggest no more than one email per week so concentrate on making that email the best it can by filling it with relevant news and content. Does your website have a blog? Are you running a seasonal promotion? Have you recently completed a project or won an award? If you’re answering yes to any of the above, then let your audience know about it! You can tack your open and click through rate to know which headlines and graphics the customers are responding to and which they’re ignoring. This is a sure fire way to increase customer engagement!
Now that you have all the tips for creating an engaging email, you need somewhere to send it. Email lists allow you to quickly and efficiently distribute messages to your audience while customizing for individuals or groups. The opt-in/opt-out feature of email gives you the ability to short-list those who are truly interested in your product or service. When building an email list, you should look to previous customers and social media to see who is already expressing interest.
Construction Email Lists
Building an email list from scratch can be very time consuming so the Construction Marketing Association is now offering three email lists!
The lists cover the top 250 production homebuilders in the country and more. The directory provides comprehensive listings for all of their corporate, regional, and division offices throughout the U.S. and provides you with detailed contact information for the key people in each office, from presidents to purchasing managers.
For pricing and purchase information, link to CMA Construction Email Lists