Tips to Get More Likes on Your Facebook Page

Getting a Like on Facebook certainly isn’t the be-all, end-all of your branding efforts, but that isn’t to say that they’re not unimportant aspects of your overall construction marketing campaign. Let’s face the facts here. Likes are a driving factor of social media. If you’re not willing to campaign for more Likes, then the end result may inevitably be fewer Likes and a shrinking presence.

Likes are just one of the few factors that play into how well you’re able to reach people with your content. For this article in particular, let’s forego those Like-buying campaigns and other unnecessary, often nefarious methods, and let’s instead focus on simple steps you can take to get your Likes up.

Quick and Easy Tips to Get More Likes

1: Post Consistently

Fans come to expect a certain level of commitment on your part, and fresher content will also be noticed more when it drifts across a person’s News Feed. So for those factors alone, try to be consistent with your posts. If you’re posting, say, five times a week, keep that schedule and keep churning out the content.

2: Mix Your Content Up

To get more Likes on Facebook, you can also try mixing your content up. If you’re asking the same type of questions or posting the same type of material every single time, then eventually people are just going to gloss over it. However, with cool, vivid, interesting photos, informative and/or funny video clips, infographics, and other types of material, you’re giving people more to engage with.

3: Stay on Trends

Staying with a trend doesn’t mean you should jump outside of your niche to go after something for the sake of it being popular. But you should definitely research different niche-specific topics in the construction industry that are trending. If you can use something to your advantage to draw more attention, then you shouldn’t hesitate to do so.

4: Induce Action

How do you make someone Like your material? Well, there is no way to force someone, obviously, but you can increase your odds by giving people something that they’re more likely to engage with. Material that’s shared is often Liked by many. Material that’s interactive may also increase the amount of Likes you have. Think about posting material that requires or asks for action in some capacity.

5: Be Authentic

Never lose your voice with your material, even if you’re chasing Likes. This means that you shouldn’t go against the grain of the brand image you’re presenting. Even if things are slow, changing now may alienate and ultimately eliminate the base you do have. Stay true to yourself, no matter how clichéd that sounds, and give your fans the type of material that drew them there in the first place.

6: Use Technology to Your Advantage

You have a wide assortment of third-party apps out there at your disposal, such as ad-management apps, apps for creating contests and promotions, etc. Don’t neglect to use this type of software to help you reach more people within your niche. Sometimes all it takes for a person to like your page is for them to see it.

The six tips listed above should give you a great starting point. From here, you should be able to extrapolate more steps in order to increase the number of Likes you’re receiving. Just remember to stay on point, be true to your brand, and to use those technological assists where necessary.

Post written by: Simon Campbell, a writer from a facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums.

In the end, increasing the amount of Facebook Likes on your page can help you increase the number of people who actually see your posts. Keep in mind, not all of your fans will always see your post. In an effort to sell advertising, and provide users with the most relevant and desired content, Facebook has developed EdgeRank, their ranking algorithm that determines what is displayed on the news feed. In fact, the average Facebook business page only reaches an average of 16% with a single post. Therefore, increasing your overall fanbase is one way to get your message out to more people!