To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. In 2016, will you increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2016?
3. What Internet marketing tactics will you increase or decrease in 2016?
4. What lead generation marketing tactics will you increase or decrease in 2016?
5. What construction industry trend do you anticipate will impact your business most in 2016?
6. How do you classify your company?
7. What is the approximate size of your company?
In 2016, will you increase or decrease overall marketing activities and budgets?
Approximately 93% of respondents said that they would be increasing marketing activities in 2016.
What traditional marketing tactics will you increase or decrease in 2016?
71% of respondents will be increasing email marketing tactics in 2016, while direct mail, advertising, promotions, and trade shows saw a similar decrease response.
What Internet marketing tactics will you increase or decrease in 2016?
88% of respondents will increase social media usage in 2016. Paid search is expected to increase less than other internet marketing tactics.
More information: Top 4 Reasons Your Construction Brand Should Use Social Media
4. What lead generation marketing tactics will you increase or decrease in 2016?
Sales prospecting and local SEO are the top lead generation tactics expected to increase in 2016.
More information: Drive Targeted Traffic to Your Construction Website With Landing Pages
5. What construction industry trend do you anticipate will impact your business most in 2016?
When asked what construction industry trend would impact their business most in 2016, respondents said:
6. How do you classify your company?
7. What is the approximate size of your company?
