Winners of the 2018 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by program sponsor, the Construction Marketing Association (CMA).
The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top winning brands or companies by region. AGENCY OF THE YEAR recognizes the marketing agency with the most awards. Finally, BEST IN SHOW is bestowed on the winner of the most effective entry.
AIR CONTROL SYSTEMS won BEST IN SHOW with a total of 4 SUPERSTAR Awards. CARPENTER CONTRACTOR TRUST won CONSTRUCTION MARKETER OF THE YEAR – East Region with 12 STAR Awards (8 SUPERSTAR). ENESPRO PPE won CONSTRUCTION MARKETER OF THE YEAR – Midwest Region with 6 STAR Awards. SOUTHLAND HOLDINGS won CONSTRUCTION MARKETER OF THE YEAR – South Region with 4 STAR Awards, including a SUPERSTAR award for the most competitive category, Integrated Campaign. ACUMATICA won CONSTRUCTION MARKETER OF THE YEAR – West Region with 6 STAR Awards. ER Marketing won AGENCY OF THE YEAR with a total of 15 awards submitted on behalf of clients, for the third year in a row.
“Our eight annual Construction Marketing STAR Awards continues to grow in both quantity and quality,” states CMA Chairman Neil M. Brown. “Digital and video entries were extensive, reinforcing the effectiveness of these tactics. While traditional branding won top honors.”
2018 STAR Award winners are notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR AWARDS are open to both members and non-members. View 2018 and past winners in a dedicated gallery website: www.cmastarawards.com. Following are 2018 STAR Award Winners by category:
| Award Category | Sub-Category | Winner |
| Best in Show | Air Control Systems | |
| Construction Marketer of the Year | East | Contractor Carpenter Trust |
| Construction Marketer of the Year | Midwest | Enespro PPE |
| Construction Marketer of the Year | South | Southland Holdings |
| Construction Marketer of the Year | West | Acumatica Construction Edition |
| Agency of the Year | ER Marketing |
| Award Category | Sub-Category | Superstar | Star | ||
| Integrated Campaign | Southland | Huttig | |||
| Advertising | Print – Campaign | Demilec | Werner Ladder | ||
| Advertising | Print – Trade Pub. | Demilec | |||
| Advertising | TV | Carpenter Contractor Trust | |||
| Advertising | Online Banners | Acumatica | DuraServ | ||
| Brand Identity | Logo | Air Control Systems | Wood Haven | ||
| Brand Identity | Rebranding | Air Control Systems | |||
| Brand Identity | ID Manual / Guide | Schimenti CC | |||
| Brand Identity | Stationery System | Air Control Systems | Enespro PPE | ||
| Brand Identity | Environmental Design | Air Control Systems | |||
| Brand Identity | Vehicle Graphics | Demilec | |||
| Collateral | Catalog | Enespro PPE | |||
| Collateral | Brochure(s) | Enespro PPE | |||
| Collateral | Annual Report | Carpenter Contractor Trust | |||
| Collateral | RFP/Proposal | Schimenti CC | |||
| Collateral | Case Study | Carpenter Contractor Trust | Delta S | ||
| Collateral | Tech Bulletin | Collaborative Aggregates | |||
| Digital Marketing | Website | Klein Tools | Metal Partners International | ||
| Digital Marketing | Website/Contractor | Schimenti CC | MillerClapperton | ||
| Digital Marketing | Website/Remodeler | MyOnlineToolbox – Chris Riggins Const. | MyOnlineToolbox – Razzano | ||
| Digital Marketing | Website/Association | Carpenter Contractor Trust | |||
| Digital Marketing | Microsite | Huttig/Masonite | |||
| Digital Marketing | Blog | Stellar | |||
| Digital Marketing | Huttig | Acumatica | |||
| Digital Marketing | PPC | Overhead Door | |||
| Digital Marketing | Animation | Atlas Roofing | |||
| Digital Marketing | Social Media | Barton Malow Co. – The Mega Slab | |||
| New Product Launch | Knaack | Enespro PPE | |||
| Photography | Location | Haynes Group | |||
| Photography | Product | Enespro PPE | |||
| Publicity | News Release | Contractor Carpenter Trust | Enespro PPE | ||
| Publicity | Articles | Contractor Carpenter Trust | Delta S | ||
| Publicity | Community Affairs | MillerClapperton | Atlas Roofing | ||
| Promotions | Contests | Huttig/Masonite | |||
| Social Media | YouTube | Rapid Materials | |||
| Social Media | Rapid Materials | ||||
| Trade Show | Event Marketing | Acumatica | |||
| Trade Show | Event Promotion | Acumatica | |||
| Trade Show | Exhibit Graphics | Acumatica | |||
| Video | Product | Atlas Roofing | Acumatica | ||
| Video | Corporate | Southland | Metal Partners Int’l | ||
| Video | Project | Contractor Carpenter Trust | Contractor Carpenter Trust | ||
| Video | Builder/Remodeler | MyOnlineToolbox | |||
| Video | Employee | Shapiro & Duncan | |||
| Video | Training | Contractor Carpenter Trust | Stellar | ||
| Video | Testimonial | Contractor Carpenter Trust | Shapiro & Duncan | ||
| Merchandising | Display | BASF | Tremco | ||
| Merchandising | Planogram | BASF | |||
| Channel Marketing | Overhead Door | ||||
| Employee Communications | Recognition Program | Southland | |||
| Employee Communications | Newsletter | Haynes Group | Lakeside Industries | ||
| Employee Communications | Training Manual | Southland | |||
| Employee Communications | Recruitment | Contractor Carpenter Trust | Shapiro & Duncan | ||
| Employee Communications | Mobile App | Contractor Carpenter Trust | SAK Const. |
The 2019 CMA STAR Awards will get underway in February, with the entry deadline in September and winners announced December 1. For more information, visit the CMA awards subpage: www.ConstructionMarketingAssociation.org/Awards.cfm.
