Do you have what it takes to be the Construction Marketer of the Year? With the CMA STAR Awards right around the corner, we wanted to highlight past winners of the Construction Marketer of the Year Award and explain what it takes to be a Construction Marketer of the Year!
About the Construction Marketer of the Year Award
The award is given to companies, brands or individuals for displaying marketing excellence in the AEC fields. Various elements of marketing excellence are judged, including campaign development and execution, quality of the marketing material, and results of marketing efforts to name a few. Both regional and national winners are announced in this category.
What Does it Take?
So what does it take to be the next Construction Marketer of the Year? What have others done before? Below we’ll highlight last year’s Construction Marketer of the Year, McGraw Hill.
McGraw Hill did an excellent job at communicating their brand effectively through an integrated marketing campaign with the key word “Essential.” Over 50 visual elements were created and implemented into McGraw Hill’s marketing campaign in order to bring together all aspects of the construction industry including AEC fields, design, products and green building. This effort brought McGraw Hill 13 CMA Awards in 2011 and generated lots of buzz in the construction industry. Below, check out the various elements of the “Essential” campaign from McGraw Hill:
Be the Next Construction Marketer of the Year!
If you’re interested in seeing other winners from last year and which categories they placed in, link to the 2011 CMA STAR Award Winners here or read more about the winners in our CMA Awards Blog Post from 2011.
It is not too late to apply for the CMA STAR Awards! You can read more about the awards and enter to be the next Construction Marketer of the Year. If you feel that you know enough about the awards and can’t wait to show the world your construction marketing excellence, you can link to the official Construction Marketer of the Year entry form here.
Do you know someone who would be PERFECT for this award? Be sure to share this post with others to make sure they get recognized as the top construction marketer!