Breakthrough Marketing Plans for Construction Brands

With only 3 months left in 2012, construction marketers are analyzing this year’s marketing and reflecting on what worked and what didn’t. Coming up with new, exciting strategies can be a daunting task, especially when finalizing marketing budgets and preparing for the next year.

So, to address this yearly task, the CMA is conducting a marketing national survey and launching a webinar entitled Breakthrough Marketing Plans for Construction Brands which will be held on Tuesday, November 13, 2012 at 1 PM CDT.

Breakthrough Marketing Plans – Call for Panelists

Neil M. Brown, CMA Chairman, will share marketing planning tips and checklists, along with breakthrough marketing strategies for construction marketing success in 2013. If you are interested in being a panelist for this webcast and want to share compelling examples of various marketing strategies you have implemented, please contact Heather Hawes at heatherh-at-constructionmarketingassociation.org. Additional panelists will be announced this month.

Construction Marketing 2013 Outlook Survey

In addition, the results of the 2013 Marketing Outlook Survey, including planning and budgeting, will be presented. This national construction marketing survey will identify budget trends, top marketing priorities, and plans for key tactics for the coming year as a benchmarking tool for construction marketers.

“To grow in a soft construction economy, effective marketing strategy, planning and budgeting is more important than ever. Benchmarking survey results begins to provide insight into marketing trends that can be leveraged for success,” states Neil M. Brown.

Interested in attending? Be sure to register for the Breakthrough Marketing Plans for Construction Brands webinar. Direct link: https://www1.gotomeeting.com/register/226673728

Also, we encourage all construction marketing professionals to take the 2013 Construction Marketing Outlook Survey, which will be presented at this webcast. Direct Link: http://www.surveymonkey.com/s/QWD6HRD

Please share this post with others that you know would be interested in attending. Be sure to contact us if you or someone you know would be a great panelist and be able to share some outstanding examples of breakthrough marketing strategies.