The annual Construction Marketing STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. STAR and SUPERSTAR recognition will be awarded for each of fourteen categories, along with a BEST in SHOW. The new Construction Marketer of the Year Awards recognizes companies, brands or individuals for marketing excellence with regional and national winners. Judging criteria includes both execution and results. Early Entry Deadline September 2, 2011!
About the Awards
The annual CONSTRUCTION MARKETING STAR Award, and CONSTRUCTION MARKETER of the YEAR Awards are produced by the Construction Marketing Association (CMA) to recognize marketing effectiveness in construction-related industries in North America. Entries are judged by a blue ribbon panel of experienced, volunteer members of the CMA from across the continent. Winners are recognized with a frame-quality, metallic embossed certificate and optional gold-plated statuette from the same firm that manufactures the Oscar® awards.
Major award categories include advertising, brand identity, collateral, internet, direct, publicity, packaging, merchandising, trade shows and events, promotions, video, photography, employee communications, integrated campaigns and the Construction Marketer of the Year, which can be a company, brand or individual. When applicable, you may enter an execution in more than one category. An awards reception and ceremony is scheduled for November 12, 2011 in San Antonio, Texas prior t the STAFDA show (see EVENTS for more details).
Award Categories
Advertising
-Print – Trade publication
-Print – Advertising Campaign (2+ pieces)
-Print – Newspaper
-Print – Advertorial
-Print- Insert
-Outdoor – Billboard
-Outdoor – Transit
-Online – Banners
-Broadcast – Television spot
-Broadcast – Radio spot
-Fleet/Vehicle
Brand Identity
-Logo
-Graphic theme
-Letterhead
-Business card
-Identity Standards/User Manual/Guide
-Environmental design
Collateral/Literature
-Brochures
-Catalogs
-Technical manuals
-Flyers
-Newsletter
-Annual report
-Sales and Dealer kits
Direct mail
-Flat mail
-Dimensional mail
-Postcards
Integrated Campaign
-Three or more elements
Internet Marketing
-Website design
-Email campaign
-Blog design
-Social profile design
-Webcast
-Search optimization
-Interactive CD/DVD
-Intranets
-Microsites
-Animation
Packaging
-Product package design
Photography
-Product photography
-Location photography
-Digital retouching
Publicity
-Press kit
-News release
-Press event
-Product launch via PR
-Public Service/Community Affairs
-Articles
-Speeches
Promotions
-Contests/Sweepstakes
-Loyalty programs
-Coupons
-In-Store promos
-Pro-bono programs
-Sports marketing
-Sales kit
Merchandising
-Signage, Banners
-Displays
-Plan-O-Grams
-POP materials
-Promotion
Trade Shows/Events
-Exhibit design
-Exhibit graphics
-Exhibit promotion
-Invitations
-Field marketing programs
-Customer meetings
Video
-Corporate video
-Product video
-Training videoi
-Animation
Employee Communications
-Newsletters
-Training manuals
-Recruitment
Please share with those who would be interested in entering the Construction Marketing STAR™ Awards!